“Most diets are spent white-knuckling your way through deprivation, restriction, hunger, tuning out your body’s signals, and obsessing over tracking and weighing your food.” - Founder Melissa Hartwig
The 30 Bird doesn’t think that type of behavior is sustainable, and if you’ve ever tried dieting, you probably agree. It’s not a “diet”, it’s about your diet:
You don’t have to track calories,
You don’t have to feel hungry,
You don’t have to keep track of a meticulous points system,
You don’t have to weigh yourself.
In fact, with the exception of day 1 & day 30, you’re not even supposed to weigh yourself. Of course we won’t deny that sliding into your usually-too-tight jeans on week three will feel pretty good, the focus of Whole30 is feeling better overall with an emphasis on Non-Scale Victories [NSV].
Whole30 is Always: